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Schoolgirl Milky Crisis

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When one thinks of professionals in the anime and manga industry, instantly artists, production teams, translators and voice actors come to mind. Very rarely would thoughts drift to the front-end of anime and manga in the UK, the press representation, the reviewers and the journalists. Naturally there are hundreds of people who would happily review anime and manga for free, and then there are those who run their entire career on this niche market. Jonathan Clements is one of those people who’ve managed to not only write about anime and manga for nearly 20 years, but he’s managed to survive being at both the front and back end of the anime and manga world.

Many moons ago, whilst working in various professions at once, Jonathan decided to avoid the savage litigation of anime companies a pseudonym was created. Unusually though, this pseudonym was not for Jonathan, but for the title he was discussing at any one time. After a few attempts Schoolgirl Milky Crisis was decided, and it is used to describe some of the very best, and very worst shows in the history of anime. Of course people knew what anime he was talking about – but that was the entire point.

Working as a journalist and consultant to production companies worldwide Jonathan picked three words out of no-where to create a fake name. The purpose? To protect himself from the evil savagery known as: litigation. Over time various names were used, Warriors of the Test Card, Geek Gets Girls, Devil Devil Beast Beast and Schoolgirl Milky Crisis. The latter sparked the imagination of anime readers of the time and the term became a regular feature in many of Jonathan’s columns.


Anyone who knows British anime will now know what Schoolgirl Milky Crisis is, it’s a term coined for an awful or brilliant show where information is being divulged but without actually letting the audience know about what. Fortunately Jonathan’s literary ability is strong enough for the reader to know what title’s being written about without ever mentioning the name.

This new term, Schoolgirl Milky Crisis was used in a number of his works, and as a writer to many it’s defined his writing style and the fact that Jonathan is happy to write about insider information in his various columns. Therefore the title of his latest book, Schoolgirl Milky Crisis is an apt title as it is an anthology of almost all of his articles in the past twenty or so years.

However, it’s not just like a load of newspaper and magazine cuttings organised into some form of portfolio, it’s much more. Divided into sections, the reader is able to read about translation of Japanese to English, and a time when Jonathan got a call in Cardiff from the director of Doctor Who right through to DVD extras and key note speeches at various anime conventions through modern history.

Final Score


For many the idea of buying a book that’s much like a magazine back-catalogue seems foolhardy; however, even the most dedicated anime fan will have missed some items from Jonathan in the past two decades and some of the articles only appeared in American magazines or during conventions. With a level of detail and insight that is unmatched in book form, Schoolgirl Milky Crisis is a definite must have item.